June 29, 2022 marked as World Industrial Design Day (WIDD) in commemorating 65th years of World Design Organization (formerly known as ICSID - International Council of Societies of Industrial Design. Aside relative lacks of popularity on industrial design profession and knowledge in Indonesia, the day still worth to celebrate by every Indonesian design practitioners and academicians to show that industrial design plays important roles in making a better future. As mentioned by Robert L Peters (1993) ‘Design creates culture. Culture shapes values. Values determine the future’. So, why this is important? Its because as a visioner, an industrial designer works to create innovative product that fulfill needs of man at homes, offices, public services, hospitals, schools and other man-made environment. Design touchpoint with the future needs of man makes it widens its scope into intangible objects that previously served as only artistic imagination. This, in turn, shifts our understandings of design scope. The old credo that designers are practitioner in creating innovative, functional, and aesthetic product is no longer adequate to challenge the future of man. Today’s designer is required to know reliability and usability concept behind its product creation, its relation to inter-product system, its impact on services, and the appearance of product-users’ interaction. Therefore, today’s designer shall be more than a product creator and/or maker, he/she shall serve as a researcher of product, user, and the interaction between. Key to the future of design is thinking not just intuitive drive, therefore to design is to dwelve more into thinking for elaborating, knowing and understanding the essence of man-made product. ‘Thinking about Design is hard, but not thinking about it can be disastrous’ (Ralph Caplan in NSEAD, 2022).
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