Perancangan Brand Concept “Móta Studio” Dengan Inspirasi Karya dari Tokoh di Era Mid Century Modern

Abstract

Mid-Century Modern is a style of architecture, product, interior, and graphic design that reflects 20th century developments in modern design.  Mid Century Modern style is a combination of many styles and materials, one of which is retro style wrapped with the simplicity of Scandinavian style. Several Scandinavian design elements were applied to the Mid-Century Modern design by displaying clean lines, the use of wood, soft and minimalist organic curves. One of the popular design styles in the Mid-Century Modern era is the Biomorphic form which has a characteristic of curved shape, smooth surface, asymmetrical shape and is oriented towards natural objects and their environment. One of the iconic mid-century design is the La Chaise chair by Charles and Ray Eames, its biomorphic shape inspired by Gaston Lachaise's 'The Floating Figure' sculpture. Through analysis of politic, economy, social and technology and the work of figures in the Mid-Century Modern era, we were able to identify the key concepts,  design elements and visual characters of this era, which were then used to determine the concept and design style’s visual character for the brand concept and product collection of Móta Studio.