Empathy Approach as Solution for Brand during Pandemic COVID-19

Case study: Indonesian Based Artisan Brand TULISAN

  • Fitorio Leksono Universitas Pembangunan Jaya
Keywords: Empathy Study, Brand, Covid-19, Pandemic, Tulisan.

Abstract

The massive spread of Covid-19 not only brought disaster for Indonesian Indonesian from health perspectives, but also in economy amid the implementation of physical and social distancing that forced many people to stay at home. The economy impact was so huge that forced many companies to cut down their workforce and even some of them choose to closed down the business. Tulisan as a brand that produce wearable artworks products also hampered by this economic crisis. This publication studies the effectiveness of empathy study in order to help business like Tulisan in order to survive the pandemic Covid-19. The outcome of this research will serve as the evidence on the significance of Empathy Study of Design Thinking method for business, especially during time of crises like Pandemic Covid-19.

 

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References

. IDEO (2015). "The Field Guide to Human Centered Design". IDEO.org.

. Dam, R., Siang, T. (2019). Design Thinking: Getting Started with Empathy. Retrieved from: https://www.interaction-design.org/literature/article/design-thinking-getting-started-with-empathy

. Asian Development Bank, Indonesia’s Economic Growth to Slow in 2020 on Covid-19 Impact, but Gradual Recovery Expected in 2021. (April 3, 2020). Retrieved from: https://www.adb.org/news/indonesia-s-economic-growth-slow-2020-covid-19-impact-gradual-recovery-expected-2021

. Yu, D. Indonesian Hospitality Startup Airy to Permanently Shut Down Amid Pandemic. (May 7, 2020). Retrieved from: https://www.techinasia.com/airy-cease-operations

. Gibbsons, S. Empathy Mapping: The First Step in Design Thinking. (January 14, 2018). Retrieved from: https://www.nngroup.com/articles/empathy-mapping/

. Worldometer. (June 17, 2020). Coronavirus Cases in Indonesia. Retrieved from: https://www.worldometers.info/coronavirus/country/indonesia/

Published
2020-10-20
How to Cite
Leksono, F. (2020). Empathy Approach as Solution for Brand during Pandemic COVID-19. Jurnal Desain Indonesia., 2(2), 9. https://doi.org/10.52265/jdi.v2i2.66