The Reviving Past: A Study on How Generation Z Perceives and Adopts Vintage Fashion Trends

Dhanar Pradana; Tyar Ratuannisa

doi:10.52265/jdi.v6i2.412

Dhanar Pradana Institut Teknologi Bandung
Tyar Ratuannisa Institut Teknologi Bandung

DOI: https://doi.org/10.52265/jdi.v6i2.412

Keywords: Nostalgia, Perception, Semantic Differential, Trends, Vintage

Abstract

This research project is primarily dedicated to comprehension of individuals' perspectives on vintage
fashion styles. In the contemporary era, vintage fashion has not only emerged as a substantial trend
within the fashion industry but has also captured the interest of numerous individuals who are drawn
to clothing and accessories reflecting elements from bygone eras. Employing a quantitative research
methodology and utilizing the semantic differential approach, the study endeavors to quantify and
understand consumers' perceptions of products embodying vintage styles. Furthermore, the
investigation seeks to discern the various factors that contribute to shaping individuals' perceptions
of vintage fashion, including the influences of prevailing fashion trends and cultural elements.
The significance of acquiring an in-depth understanding of the intricate nature of perceptions
surrounding vintage fashion within the broader fashion landscape holds considerable potential for
elucidating how individuals engage with the historical dimensions of fashion. Despite the scarcity of
research focus on this particular phenomenon, this study is prompted by the imperative to scrutinize
the factors that impact consumer interest and comprehension of fashion trends in Indonesia,
employing constructed perceptions as a framework. Consequently, the research aims to address and
bridge existing knowledge gaps, aspiring to provide a more profound and nuanced understanding of
the role that vintage fashion plays in the Indonesian fashion industry and its consequential impact on
individual perceptions. In conclusion, Generation Z exhibits a well-rounded knowledge of vintagestyle fashion, understanding distinctive characteristics like silhouettes, colors, and era-specific motifs.
They possess awareness of specific years, recognize brands, and differentiate vintage fashion from
new products.

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Author Biographies

Dhanar Pradana, Institut Teknologi Bandung

Dhanar Pradana menyelesaikan studi di Program Studi Ilmu Komunikasi UMY pada tahun 2021, dan sekarang masih berproses untuk menyelesaikan studi Magister Desain di Institut Teknologi Bandung. Disamping kegiatan perkuliahan, memiliki aktivitas lain sebagai Freelance Designer dan UI/UX Designer.

Tyar Ratuannisa, Institut Teknologi Bandung

Tyar Ratuannisa menyelesaikan studi di Program Studi Kriya FSRD ITB pada tahun 2008, Program Studi Magister Desain FSRD ITB pada tahun 2011, dan Program Studi Doktor Ilmu Seni Rupa dan Desain FSRD ITB pada tahun 2021. Tyar Ratuannisa tercatat sebagai asisten dosen dan asisten peneliti sejak tahun 2010, sebelum akhirnya diangkat sebagai dosen tetap PTN-BH pada tahun 2017. Di samping kegiatan mengajar, aktif terlibat dalam penelitian di dalam fakultas maupun antar akultas (FTI, STEI, dan FTTM), juga institusi lain di luar ITB seperti Museum Batik Pekalongan. Memiliki aktivitas lain sebagai desainer dan konsultan busana, menjalankan modiste NUKINU sew & stitch.

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